As we move further into 21st century, our lives are getting increasingly dominated by technology. So much so, that now-a-days, people don't even have to step out to shop. Clothes, groceries, electronics and almost everything is available online. Even online banking transactions are possible through the internet banking and mobile banking facilities provided by banks.
Increasing the scope of online exposure and popularity is the new internet rage - Social Media. Consumer goods firms were among the first commercial enterprises which entered into the social media circle to promote their brand and products. Platforms like Facebook, Twitter, YouTube, LinkedIn are being increasingly used to tap the target audience of which a major chunk is digitally savvy.
Social media promotions have now gathered interst of banking and financial institutions too. Many banks in India, such as ICICI Bank, HDFC Bank, IDBI Bank, Citibank, Axis Bank, State Bank of India etc, have already established their presence on social networking sites. These banks are popular both on Facebook as well as on Twitter. In fact, IDBI Bank has one of the biggest communities on Twitter and Facebook in terms of fan base. ICICI Bank has gone a step further to become the first and only bank in India to enable its customers to perform simple banking tasks like checking account balance, checking account statements, upgrading their debit cards and putting up check book inquiries on facebook. Axis Bank regularly updates its credit/debit card offers and deals on its face book and twitter accounts. Many banks have also adopted the tabs of social networking sites on their official websites. HDFC Bank has Facebook, Twitter and YouTube tabs on its site. Likewise Citibank has adopted Facebook and LinkedIn tabs on its website.