Winning in Emerging Markets by Tarun Khanna: A unique perspective
By Vaibhav Aggarwal
Print    Email    RSS   

There have been several schools of thoughts defining emerging markets. While one visualizes them as growing economies, which have been opened by globalization and liberalization, some other school of thoughts define them as growing competitors of the Western world.

The book however brings a different view of these markets. The authors define emerging markets as those economies in which the buyers and sellers are somehow not able to meet efficiently to carry out effective trade. This inefficiency creates institutional voids referred to as absence in emerging markets of things that are taken for granted.

Institutional voids result in increased transaction costs as well as heightened operating challenges. The cold distribution channel of the Indian retail system stands as one of the various examples of institutional voids suggested in the book. Lack of intermediaries like market research companies also stands out as voids. The authors have identified ways by which the companies can try to fill these voids.


Page    | 12 |
(Comments Posted : 0) Post Your Comments
Show All Comments
 Select a product:

 Select a product:

What to look for while taking a personal loan
BPLR or Base rate?? Which is better…?
How far can new banking licenses be banked...
Managing and emerging out of institutional...
12 point conduct checklist for bank and...

We offer financing without delay. Interested should...
HOTEL: CaℒL Giℛℒs In Kharar 09855660911...
Model Escoℛts Service In Pune 8888IOO484 Caℓℓ...
What is the outstanding Amount for my personal loan

LVB bank joined hands with NCML Feb 18, 2015
Syndicate Bank hiring 5000 new staff Feb 12, 2015
SBI donated Rs 8.6 cr as a part of CSR activity Feb 11, 2015
Canara Bank tied up with NHBC Feb 9, 2015
Hiring for Probationary clerks in South Indian Bank Feb 5, 2015
News Archive