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RupeeTimes' financial glossary  A-F |  G-O |  P-V |  W-Z |  1-9 |  Search by category |     Category: Definitions   Goodwill Guarantee Guarantor for the loan Hedge Funds Hire purchase price Hirer Hypothecation Inflation Interest Introductory Rate Late Payment Charges Loan Agreement Manufacturing Account Margin Amount Market value Marketable title Maturity Monopoly Monthly Statement Mortgage Negotiable Instrument Net worth Non-performing Assets (NPA) Obligation of the borrower Option Overlimit fees Goodwill Goodwill is an intangible asset such as a company’s name and reputation. It is basically the value of reputation which a business has gained through the act of trading. Goodwill is added to the balance sheet as an asset.