Barclays Bank PLC, India has deployed a loyalty management system developed by Pune based ElectraCard Services.

It is an enterprise wide solution, which would enable the bank's customers to take advantage of various loyalty programs. The solution will help in interlinking the different reward points across bank's multiple channels - internet banking, mobile banking, ATM and debit cards, under the Barclays Reward Points Program.

"At Barclays, we always put the customer first. It is our belief that cutting edge technology should be the backbone of any of our customer proposition. Partnering with ElectraCard Services gives us the ability to enable our customers to avail of our unique rewards led loyalty program that spans multiple banking channels. With the implementation of the new solution, we continue to deliver on our promise to provide outstanding banking services to our clients," said Ramanathan Gopalakrishnan, interim MD and COO, Barclays Global Retail and Commercial Bank (GRCB), India.

Ramesh Mengawade, chief operating officer, ElectraCard Services & Opus Software Solutions Pvt. Ltd., said, "In a dynamic business environment like today's, customer expectations are to be met before they realize it themselves. Barclays' loyalty management programme is designed to ensure that."

ECS is a wholly owned subsidiary of Opus Software Solutions. The company provides various third party payment processing services, in addition to the ecommerce gateway and switching solutions. It is also PCI DSS certified Third Party Processor (TPP) for VISA and Matercard, providing services to various financial institutions.