Airtel digital TV and HDFC Bank have joined hands in serving their common customer base. Airtel has announced an offer for all its HDFC Bank credit card holders. The offer provides all HDFC credit card holders a 15% discount on buying an Airtel DTH connection online. The offer remains valid till March 31, 2010.

Airtel has always pioneered for bringing out innovative products and services for its customers. An alliance with HDFC bank, the leading private sector lender in the country, Airtel plans to attract a larger customer segment.

Commenting on the same, Sugato Banerji, Chief Marketing Officer - DTH, Bharti Airtel said, "Airtel always provided great value propositions to consumers through innovative offerings. With this special alliance with HDFC, we bring yet another attractive opportunity for HDFC Bank Credit card holders to bring home the magic of Airtel digital TV with MPEG4 DVBS2 technology."

To avail the offer, a HDFC customer has to simply log on to http://www.airtel.in/digitaltv, go to ‘Buy digital TV' and select an entry package of his choice. The customer has to opt for ‘credit card' as the payment option and then has to enter a special promotion code.

HDFC Bank has been catering to the needs of its over 18 million customers by providing a wide range of financial products and services across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.

As on 31st December 2009, HDFC Bank had a distribution network with 1,725 branches and 3,898, ATMs in 771 cities.

Through its efficient banking as well as marketing activities, the bank has been able to emerge as a leading player in retail banking, wholesale banking, and treasury operations, its three principal business segments.

Bharti Airtel Limited is also among the leading telecom service providers in the country as well as in Asia. The enterprise has been providing end-to-end telecom services to all its customers.