New Delhi: American Express has launched the 'Ultimate Platinum Experiences' Scheme for its Platinum credit card holder. This scheme will provide a cardholder the ultimate opportunity to win the swashbuckling Lamborghini Gallardo. Five credit card holders including the winner will also get a Lamborghini Experience.

This once in a lifetime opportunity includes an unforgettable 3 day visit to Rome, Italy - the home of Lamborghini where the winner along with four other privileged Platinum Cardmembers will experience the Lamborghini cars at the prestigious racing circuits as a part of the Mach1 racing program conducted by the Lamborghini Academy. All the five winners will be special guests of American Express during the entire experience. The details of this four day program is given below:

Day 1

• Arrive at Rome
• Luxury transfer to the hotel
• Evening entertainment & dinner
• Stay at luxury hotel

Day 2

• 7:00 am Meet at breakfast Luxury transfer from hotel to the Lamborghini
• 9.00 am Arrival at track
• 9.15 am Briefing of the first day course session & second day introduction
• 9.15-10 am Lamborghini technical introduction
• 10-11.30 pm Track session
• 11.30-12.30 pm Discussion with instructors
• 12.30 pm Lunch
• 1.30 pm Discussion with instructors
• 2.15 pm Track session-with instructors on board
• 3.15 pm Track session-with pace car
• 5.00 pm Closing ceremony
• 6 pm Onwards City tour & sight seeing
• Dinner

Day 3

• Breakfast
• Visit to Lamborghini museum
• Guided factory tour
• Sightseeing & city tour
• Dinner

Day 4

• Airport transfer

This promotion is valid from December 1, 2007 to April 30, 2008. All Platinum Cardmembers are eligible to participate and every Rs. 10,000 spent during the promotion period will earn the cardmember one point or one chance to enter the draw. The more entries a cardmember has, the better are his chances to become a winner. Further details are available on the American Express website.

Though all proprietary American Express Platinum Charge Cards and Credit Cards owners can participate in this program, the co-branded credit card holders from the company are not eligible. However, such card-holders can apply for a Platinum credit card and try their luck at the Ultimate Platinum Experience.