NEWS & ADVICE : CREDIT CARDS
ATM screens will now air ads too
By Ankit Sharma
Apr 16, 2012
Print    Email    RSS   

In yet another bid to introduce one more add-on to the ATM arena, banks might now highlight advertisement campaigns to run on ATM screens.

An approval in this regard has been generated by the Finance Ministry wherein banks have been given permission to run advertisements of their own products or those related to products like broking services, mutual funds, insurance etc.

The waiting time during cash transactions can now be used by banks to fish in advertisements.
"Thanks to the five free ATM transactions per month norm at other bank ATMs, other banks' customers are using our ATMs for transactions.

"If we can showcase our products and services to them through advertisements, we can expand our customer base," said a senior banker.

However, it is important that the customer should not face any confusion when the advertisement shows up regarding whether his transaction is actually being processed or not. For this, banks have said that the designing of the entire campaign should be such that a clear header be present on top of the advertisement saying that the customer's transaction is being processed.


 


(Comments Posted : 0) Post Your Comments
Show All Comments
COMPARE QUICKLY
 Select a product:
 

CALCULATE QUICKLY
 Select a product:
 

EDITORS' PICKS
Now a test for Financial Skills!!!
ICICIs latest phishing warning email
A Good credit score imperative for your...
Lost Your Credit Card? Here’s What You...
Some quick facts about CIBIL report


ONline VaShikARaN **** +91-7827738197 Love...
ONline VaShikARaN **** +91-7827738197 Love...
ONline VaShikARaN **** +91-7827738197 Love...
9860898978 MR. VIVEK CaLl Giℛls iN KOREGAON PARK...
ℂaℒℒ-ℊℐrℒs 09646649634 Bathinda Escort...
ChokℒAte: escort services O9855660911 PanChKuℒA...

NEWS THIS WEEK
91st Founders day of the Karnataka Bank Feb 18, 2015
Banks on strike from 25th February Feb 16, 2015
SBT bank postponed the Open House meet Feb 13, 2015
Yes bank planning to line up for credit card portfolio Feb 12, 2015
Pocket banking – new app by ICICI bank Feb 11, 2015
News Archive