NEWS & ADVICE : CREDIT CARDS
Citibank launches Platinum card with Visa
By Ankit Sharma
Nov 19, 2010
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Foreign lender, Citibank has introduced a new platinum credit card in collaboration with Visa. The card named Citibank World Money Visa Platinum Card is mainly targetted for leisure travellers.

This card will be available in six foreign currencies namely US Dollar, Euro, Pound, Australian Dollar, Canadian Dollar and Singapore Dollar.

The target audience would mainly comprise leisure travellers travelling for many purposes like medical, educational or business purposes.

The card will however be available only at selected branches of the bank and authorised money changers.

The card is the first Visa Platinum Travel Prepaid card in the world coming with a host of benefits for the beholder like discounted shopping at luxury brand outlets to exclusive offers at luxury hotels.

Uttam Nayak, Country Manager, South Asia, Visa, said, "Over the years Visa has introduced a series of cards to help Indian consumers enjoy the convenience of electronic payments. In 2002, we partnered with Citibank to launch the Visa Travel Prepaid card in India, creating a new segment at the time. Now, we are pleased to announce the launch of the world's first Visa Platinum Travel Prepaid card - the Citibank World Money Visa Platinum card, offering a single card to Indian travelers with the benefits of a travel prepaid card as well as the luxury benefits that come along with a Visa Platinum card. Keeping in mind the growing Indian traveler segment, Visa is confident that this card will open up yet another new segment as well as provide Indian travelers with some unique benefits they have been looking for."

Sandeep Bhalla, Business Head, Credit Payment Products, Citibank India, said, "We take great pride in having been the first to launch a foreign currency denominated prepaid card in India in 2002 and are very pleased to build on its success with the launch of the Citibank World Money Visa Platinum Card. Travel is a focus area for Citi Cards and this new launch strengthens our end-to-end solution for the global Indian. With its enhanced features, the Card will not only provide customers a safe and hassle-free alternative to cash and travelers' cheques; it will also delight the overseas traveler with its choice of lifestyle benefits."


 


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