Banks issuing credit card in the country are making an extra effort to prevent phishers from gaining access to customers' credit card details. This step is initiated by the banks as the number of instances of phishing and skimming attacks are rising in an alarming rate.
American Express has recently launched a new solution, ‘ezeClick' for its credit card customers in India to ensure that the card details are not shared with merchants while making online transaction. Presently, while using the credit card online, customers have to share their card number, expiry date and card verification value.
"With ezeClick, our customers can conduct all online transactions with a single unique user ID. The new solution eliminates the need to share card details on e-commerce sites. The scope of fraud is much less when card data is not shared or stored on merchant servers," said Mr. Sanjay Rishi, president at American Express India.
By the end of March, most of the American Express merchants would be allowed to use the ezeClick solution.