NEWS & ADVICE : CREDIT CARDS
Deutsche Bank brings innovative product in the credit card segment
By Ankit Sharma
Mar 31, 2010
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Deutsche Bank has come out with an innovative product in the credit card segment. The card is named World Miles credit card.

Suiting its name is the customer segment that the card aims to cater to. It is mainly meant for regular domestic and international travelers. The customers holding this card will automatically be registered in a travel focused loyalty program called ‘World Miles'.

World Miles is an airline independent frequent flyer program a unique innovation for the Indian credit card segment.

World Miles will enable the customers to earn as well as redeem miles every time they travel anywhere in the world through any airline.

The card has been launched in association with Loyalty Rewardz and Ezeego.

The card allows customers to earn miles in three ways named Flight miles, Spend Miles, & Partner Miles. These forms are accrued in a single account of the customer and can be redeemed by him to get free airline tickets anywhere irrespective of national or cross national barriers. It is also available for any airline of the choice of the customer.

"At Deutsche Bank we continuously innovate to enhance value for our customers through products which meet their needs, and seek to surpass expectations," Shameek Bhargava, Managing Director, Head of Cards - Asia Pacific, Deutsche Bank said.

 


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