NEWS & ADVICE : CREDIT CARDS
Facelift for rural India
By Ankit Sharma
Sep 6, 2010
Print    Email    RSS   

Villages in India have always been aloof from basic amenities like food and clothing. In such a scenario, getting access to banking facilities sounded like a far off dream. But this dream has been turned into reality by Chennai based Vortex Engineering. The company has come with a special ATM built purposely for the rural areas.

The ATM named Gramateller, was initially designed for the rural folk, but its developed features may bring it to the urban interface too.

The idea behind developing an ATM specially focused to cater to rural India emerged almost a decade back when the founder of Vortex, R Kannan, an IIT Chennai alumnus, together with professor Ashok Jhunjhunwala, Bhaskar Ramamurthi and other faculty started working on strategies to develop technology suited to the rural needs.

The pilot experimentation of this project began in rural areas near Madurai. "Acceptance was good but the ATM was too expensive for places with low footfalls such as rural and semi-urban areas," says Mr Kannan.

"It was a tough investment. It took a long time to perfect," recalls Vineet Rai of Aavishkaar, a venture capital (VC) focussed on social and rural investments.

Conventional ATMs consume about 1,800 units of electricity a month, but Gramateller requires 72 units, says Vijay V Babu, CEO, Vortex. The ATM operates on Linux. It also has an in built UPS, which allows it to sustain power cuts and also has facility to run on solar energy.

The ATMs also have biometric fingerprint authentication technology and can also dispense soiled notes. "India has an installed base of around 45,000 ATMs - the ideal ratio is 1 ATM for every 1000 people. So, to even get to 1 ATM for every 10,000 people, India would need over 1 lakh ATMs more," Babu says.


 


(Comments Posted : 0) Post Your Comments
Show All Comments
COMPARE QUICKLY
 Select a product:
 

CALCULATE QUICKLY
 Select a product:
 

EDITORS' PICKS
Credit card finance charges in India: A...
Handle your credit card with Care
HDFC Bank sets up common phone banking no.
Make more out of your credit card with...
Deter & detect ID thefts: Keep your...

i want to know my cibil report
I want to know whether I have no dues in my credit card
How we are going to inquire our balance in PNB bank...
HOW CAN I SEARCH MY NAME CIBIL DEFAULTER'S LIST &...
how to get my acount alerts to my cel
how can i get my sibil status?

NEWS THIS WEEK
RBI accedes with banks’ on third party ATMs Feb 9, 2012
RuPay debit card set to be launched in March Feb 7, 2012
Logica India developing payment system for rural Banks Feb 7, 2012
ATM card launched by Mahesh bank Feb 6, 2012
New bellwether appointed at Standard Chartered India Feb 3, 2012
News Archive