HDFC Bank has allied with BIGFlix.com, the online venture of Reliance BIG Entertainment to offer DVD rental services to net-banking customers of the bank.

With this tie-up, BIGFlix.com becomes the first entertainment partner in the DVD rentals space of the bank.

The tie-up will enable the customers to order DVDs of their favorite movies, simply by logging on to the website. The DVDs will be delivered and picked up, at the doorstep of the customers.

The company will initially offer all the net banking customers of the bank a free trial offer for the online move rental service of BIGFlix.

To avail this offer, the bank customers need take one-month disc plan of Rs 375 of BIGFlix.com using their HDFC Net Banking accounts. This includes a trail period of 14 days. If the customer cancels the subscription within the trail period, BIGFlix.com will refund the entire subscription amount.

If the booking is made via credit card, BIGFlix.com will credit the amount at the end of the free trial period. If the customer pays using the debit card, the amount will be directly reversed in the customer's account.

BIGFlix.com is the largest online and offline movie rental service in India. The company offers access to a collection of over 20,000 titles in Indian and international languages.

The company has a base of around 80,000 customers and offers films and other digital content through via its retail stores, online home delivery service and call centre services. The company has more than 50 standalone stores and 52 shop-in-shop stores with Reliance Web World, spread across 10 cities- Delhi, Mumbai, Indore, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai and Kolkata.