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NEWS & ADVICE : CREDIT CARDS
'GO' travel credit card launched by ABN AMRO Bank & MakeMyTrip.com
By Vaibhav Aggarwal
Nov 7, 2007
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New Delhi: The largest online travel marketplace MakeMyTrip.com has partnered with ABN AMRO Bank to launch a co-branded credit card called 'GO'! This travel credit card will provide exclusive offers, discounts and services on wide ranging services in domestic and international sector.

At the heart of 'GO' credit cards are its unique rewards named 'GO Miles'. This reward program gives the card holder an option to redeem their 'GO Miles' for any airline ticket, any destination or for stay at any hotel. The owner of 'GO' credit card will also get access to exclusive promotions offered by MakeMyTrip.com on airlines, hotels and holiday packages.

The credit card market in India is growing by leaps and bounds and ABN AMRO Bank is forging strategic tie-ups with leading brands to capture a big share of this market. Sumant Kathpalia, ABN AMRO’s Head of Consumer Banking in India said, “Indians are increasingly using online services to plan their travel and book their tickets. Our tie-up with MakeMyTrip.com to launch the co-branded credit card further helps in our outreach to more customers in one of the fastest growing spend categories - travel."

Travel related E-commerce activities are likely to form a major part of all online spending. With another major player Yatra.com also launching a co-branded credit card with Barclays Bank, MakeMyTrip.com has taken a much needed step to maintain its position as a market leader in the online travel related services.

Highlighting the importance of this tie-up, Sachin Bhatia, Co-Founder & Chief Marketing Officer at MakeMyTrip.com said, "We have created such a solution with our partner, ABN AMRO, we are confident that Indian travelers will take advantage of this compelling proposition that will make their travel a simpler and more rewarding experience.”

Launched in the year 2000 for the booming 'USA to India' travel market, MakeMyTrip.com, has recently been ranked as the number one travel website by JuxtConsult. MakeMyTrip.com is also recipient of the “Emerging India Award” presented by ICICI Bank & CNBC-TV18, powered by CRISIL for being a medium sized enterprise that has created benchmarks of excellence through their outstanding performance in the Travel and Tourism category. It was also adjudged among the top 100 companies in Asia. MakeMyTrip.com is the top seller among online and offline travel companies for all the major airlines and hotels in India.


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