India's second largest lender, HDFC Bank launched a mobile banking application in Hindi- India's national language to target 560-milllion Hindi-Speaking population.
Mr. Birendra Sahu, Senior Executive Vice-President for Direct Banking Channels and Premier Banking of HDFC Bank said that the mobile banking services is the part of the bank's strategy to use convergent communicating platform to build more customer engagement.
Mr. Sahu said that today, around 82 per cent for the customers initiate transactions on electronic channels and so the bank has decided to launch mobile banking solutions ranging from SMS banking, application based and browser based applications for smartphones.
In India there are 565 million Hindi speaking populations, he said.
The Hindi-English mobile banking launched by the bank in July-August last year already have engaged 12 lakh users and by launching the Hindi mobile banking facility the mark cab reach up to 16 lakh soon.
The application can be used by the customers who have an android Smartphone. And the customer can conduct over 30 banking transactions, ranging from checking transaction history, transferring funds to balance enquiry.