Bangalore: Forum Mall, a Prestige Group Enterprise and ICICI Bank have launched a co-branded credit card called the 'ICICI Bank Forum' credit card.

ICICI Bank has always been a pioneer in introducing relevant and consumer friendly products. The strategic tie-up of ICICI Bank and Forum Mall will help the bank provide a privileged status to its customers for every purchase they make at the Forum Mall.

The Forum is a shopping mall located on Hosur Road in the Bangalore suburb of Koramangala. Established in 2004, it was one of the first full fledged shopping malls of Bangalore. Forum is also home to a 11 screen multiplex, PVR Cinemas, one of India's largest.

The credit card was launched by Irfan Razack CMD, Prestige Group.

Speaking to media persons Mr. Razack said that the credit card will give a host of benefits to the customers, which will include reward points and special discounts on tickets in addition to the existing features of the ICICI Bank credit card.

The ICICI Bank Forum credit card is a Visa credit card and it allows the credit card holder to earn 8 reward points for every 200 rupees spent at the Forum Mall in Bangalore.

A welcome voucher of Rs. 250, redeemable at Forum Mall in Bangalore awaits every ICICI Bank Forum credit card holder.

This credit card will also give the cardholder privilege parking and privileged ticketing at PVR cinemas.