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ICICI Bank ties-up with BIG 92.7 FM for a Maga Mega Diwali
By Neelima Shankar
Oct 23, 2007
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New Delhi: Listeners of Big 92.7 FM radio station will have a special Diwali this year. The channel and ICICI Bank credit cards have decided to offer discounts ranging from 9.27 percent to a humongous 92.7 percent on various items.

The Maga Mega Diwali as it is called, will have the discounts offered in the form of coupons and gift vouchers. All the listeners have to do is to participate in interesting on-air sound games from 7 pm to 9 pm from October 21 till November 9, which is Diwali.

A host of popular items such as automobiles, consumer goods, gadgets like mobiles and cameras, furnishings, jewellery and apparel will be offered  at discounts. These discounts are offered exclusively to BIG 92.7 FM listeners. Each hour during the show, RJ's will ask simple questions and those who answer correctly can get the discount coupons. More than 10,000 coupons are waiting to be won, this Diwali.

Mr. P.B Ramaswamy Station Head, Big 92.7 FM said," The festival season is about fun and enjoyment and also about shopping, shopping & more shopping. Sabse BIG Diwali will give our listeners the chance to win more than 10000 discounts this festive season delivering great value to them. Diwali does not get bigger than this!"

ICICI Bank is also looking forward to ride the shopping wave this Diwali and has partnered with the radio station to spread awareness and increase the customer base of its credit cards. ICICI Bank credit cards come in a variety of flavors like Signature, Platinum, Gold, Silver, Cash back, travel rewards, co-branded credit cards etc. These credit cards offer a lot of convenience and rewards to the card holders, if they use their credit card wisely.


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