The Readers Digest 2008 Survey has named SBI Card, a joint venture between State Bank of India and GE Money, and one of the largest Credit Card issuers in the country with over 3.2 million credit card holders, as India’s most trusted brand in the Credit Card category. All available SBI Credit Cards here. This is not the first set of laurels which have been beset on this card. SBI Card has won many prestigious awards in the past. It was rated among the top 2 in Business World survey on Customer Loyalty, 2007 and CNBC Awaaz Consumer Awards, 2007.

Reader’s Digest Asia Trusted Brands Survey was launched in 1999 and has been carried out yearly for the past ten decade now. The survey identifies and rewards the brands which appeal most to affluent Asian consumers. Achieving Trusted Brand status is a genuine recognition of consumers’ approval. Among the thousands of brands available in the market, this survey reflects consumers’ choice of their most trusted and favourite brands. The Nielsen Company is credited with carrying out this survey for Reader’s Digest. This survey was conducted in Asia across 8 markets and 43 categories. 1000 responses were analyzed, reflecting the preferences of the top 50% of adult consumers, by income, in each of the 8 markets, including India.

Commenting on this honour, Mr. Nirupam Sahay, Chief Marketing Officer, SBI Card, said, “It is a great honor for SBI Card to receive this recognition. We would like to thank our valued customers who voted for us. SBI Card is mission-inspired to “make life simple” for its customers through convenient and customized services’. We have spared no efforts to understand our customers, and tried not only to meet their expectations, but go beyond them.”