New Delhi: As a part of expanding its reach across India, ING Vysya Bank will open 56 new branches. A major part of this expansion plan will cater to north and western part of the country with these areas grabbing as much as 50 of the total 56 new branches to be opened.

ING Vysya Bank, a premier private sector bank in India serves over 1.5 million customers. Having a history of over 75 years of in India and leveraging ING’s global financial expertise, the bank has a workforce of 5,449 employees and, 662 outlets offering its customers a wide range of innovative and established financial products and services. However, till now around 75 percent of the bank's branches were located in south India mainly in Andhra Pradesh and Karnataka.

Almost half of the planned new branches are expected before 31st March. the bank had applied to Reserve Bank of India (RBI) for its expansion plans and it has also got a nod from the RBI to add 100 new Automated Teller Machines (ATMs). The bank currently has a network of 195 ATMs across the country.

ING Vysya Bank has roped in Anil Kumble the Captain of Indian Cricket Test team as their new brand associate for promotion of their products and services. Mr. Vaughn Richtor, MD & CEO, ING Vysya Bank expressing pleasure at the association said, "Anil is our local neighborhood boy, who has done City of Bangalore, his State and the Country, proud. His association with ING Vysya Bank is therefore of immense value to us."

The bank also recently launched its debit card with the unique slogan 'Want More, Swipe More'.Customers who shop with the ING Vysa Maestro Debit Card can win an exotic holiday free of cost. The bank is offering, daily, weekly and monthly prizes to persons using this debit card. The contest ends December 31, 2007. Highlights of this promotion are:

• The highest spender in 2 months wins a 2-night, 3-day holiday for two in Australia.
• Highest spender per month wins a 32" LCD TV and a XBOX.
• Highest spender per week wins a PDA phone
• Highest spender everyday wins a Worldspace Radio with 1 year subscription
• Anyone who swipes Rs.3000 a month gets 50 hours of free internet usage.