Chennai: Books, movies and music fans in India have a great news. One of the largest retail bookstore chains in India, Landmark has tied up with Deutsche Bank to launch a co-branded credit card. This credit card will come in two flavors the Deutsche Bank Landmark Platinum Card and Deutsche Bank Landmark Gold Card.

Promising to be a great reward credit card, this piece of plastic will bring special privileges at the Landmark stores all over India. Shopping, eating out, watching movies, buying groceries and fuel surcharge waiver at petrol pumps are some of the ways the reward points on this credit card can be redeemed.

A Landmark gift voucher of up to Rs. 4,000 at initial stage and six reward points for every Rs. 100 spent come with these credit cards. These points can be redeemed at any Landmark store along with free gift wrapping and sneak preview of the Annual Sale at Landmark. This credit card was launched on Wednesday in Chennai. Speaking on the occasion, Shameek Bhargava, Director & Head, Cards, Asia Pacific, Deutsche Bank, said, "This is our second co-branded card launch in the year and we are extremely delighted in partnering with Landmark. Co-branded cards have increasingly become popular over the years and such unique partnerships go a long way in increasing customer loyalty.” Landmark has currently 10 stores spread across six cities in the country and the brand ambassador of Deutsche Bank, Sania Mirza was also present at the occasion.

This special credit card is designed to promote reading habits and it not only gives the cardholder a free membership to the Landmark fellowship program but also allows him to earn higher reward points for purchases at Landmark. The credit cards can be personalized by choosing any of the three fascinating designs, the Star Power, Die Hard Reader and Art Lover.

The other benefits that come with these credit cards are:

• Welcome gift: Get a gift vouchers that you can redeem at any of the Landmark stores
• Earn savings points: Get higher savings points on your purchases at Landmark
• Special privileges at Landmark: Get exclusive discounts and invitations to special events
• No fuel surcharge: Fuel surcharge waiver at all petrol pumps
• Choose your statement cycle: Flexibility to decide on your own statement billing cycle
• Total protection: Cover yourself from unauthorized transactions

In addition to these newly launched credit cards there are other Deutsche Bank credit cards in India, some of which are listed below:

• Deutsche Classic Credit Card
• Deutsche Bank SmartGold Credit Card
• Deutsche Bank Platinum Credit Card
• Deutsche Bank Miles & More Credit Card
• Deutsche Bank Corporate Credit Card