New Delhi: Shoppers Stop a leading retail chain in India is planning to create options, which will help bring in more business this festive season. By introducing lower variants in its credit card-based buying options and reducing its credit limits, it is hoping to attract more customers.

“We are looking at giving credit at lower values and there would be new versions and models offered within our credit card facilities currently available, ” said Mr Govind Shrikhande, CEO Shoppers' Stop.

The retail chain is planning to give its customers a credit of Rs. 5,000 to Rs. 10,000 to purchase low value items. This credit will be available at an interest rate of 9 to 10 percent of the principal amount. Shoppers Stop has a tie-up with Citibank for a co-branded credit card. First Citizen Citibank Card, named after the Shoppers' Stop loyalty programme, is a Standard shopping MasterCard, which offers the cardholders:

• Automatic entry to the Shoppers' Stop Loyalty programme, First Citizen Club.
• Earn up to 5 Rewards Points and redeem for great merchandise at Shoppers' Stop.
• It's free membership to the Shoppers' Stop Loyalty programme!

For more details regarding eligibility and features about the Citibank Shoppers First Citizen Credit Card.

“All these years we have been offering credit to buy big-ticket items ranging from Rs 50,000 to Rs 80,000. But now we are looking at giving easy loans with lower interest rates," he added.

The First Citizen Credit Card has over 1-lakh card members and with this new offering the retail chain is expecting to generate more revenues this festive season.