Credit card major, VISA has introduced its 2011 Premium Access programme for Visa Infinite, Visa Signature and Visa Platinum cardholders in India.

Speaking on the new launch, Uttam Nayak, group country manager, India and South Asia, Visa, said, "We continuously strive to provide our cardholders with special experiences and offers when they use their Visa Premium cards in India and abroad."

He also said, "over the years, we have worked hard to understand our cardholders' needs and have designed our 2011 Visa Premium Access programme with the dining, travel and lifestyle requirements of our premium cardholders in mind. We look forward to working closely with our partners to provide our cardholders memorable moments when they use their Visa Premium cards."

As a part of this drive, Visa has inked pacts with several service providers including the likes of Pizza Hut, Mainland China, Oh! Calcutta, Machaan and Sigree and websites such as bookmyshow.com and 99labels.com.

In lifestyle and global benefits segment, customers are offered access to tailor made travel packages including stays in leading hotels such as Ritz Paris Coco Chanel Experience and Ritz London. Also special discounts are available on Avis and Hertz car rentals.