Private sector lender Standard Chartered Bank has introduced a true 'Bonus Points' concept for its premium credit card holders. The bank has decided to increase the reward earning idea for cardholders. Customers would avail these extra reward points when they use their credit cards for transacting with the bonus points partner outlets.

The foreign lender has tied up with Pinpoint India Pvt Ltd in this regard.

Whenever the customer uses his card at merchant outlets which are partners in this scheme, he gets to earn these bonus points. The participating members include Croma, Vodafone, Wills Lifestyle, The Leela Palaces and Hotels, Marriott Hotels, Cox & Kings, Jimmy Choo, Bottega Veneta, VLCC and many more.

Speaking on the launch, Shyamal Saxena, Head of Retail Banking Products, Standard Chartered Bank, India said, "This initiative underlines our commitment to offering customers innovative services that are unmatched in the industry. Through our association with Pinpoint India, customers will find immense value in the additional benefits offered by this unique program."

Bonus points can also be earned at local outlets like beauty salons, boutiques, florists and others.