Yes Bank has geared up to enter into the retail business ans has started its first promotional campaign targeting the retail set of audience. Till now the bank had concentrated itself to corporate banking.
The bank is emphasizing on its name (YES) which also happens to be the symbol for assertiveness. YES BANK Managing Director & CEO Rana Kapoor says: "Yes is perhaps the most spoken word in any diction. It is about appreciation, affirmation, which is what our customer experience proposition is."
The bank has set a budget of Rs. 10 crore for the campaign.
The entry into retail bank would allow the bank to gain access to low cost savings account deposits. Currently it has over 1,000 small and medium enterprises and 200,000 individual amongst its customers. The bank has plans to bring out credit cards by the end of this fiscal.
The bank has a branch network of 150 across 123 cities of the country and also has over 200 ATMs pan India. Kapoor says, "We are at an inflexion point in the bank's life-cycle. It is a critical size that we have reached and we would like to gravitate towards a more balanced business now which includes more retail consumers."
The bank has set target customers as those individuals who have an income of more than Rs. 5 lakh per annum in metros and Rs 3 lakh per annum in smaller cities.
The youngest bank of the country has posted a net profit growth of 75% in last fiscal.