NEWS & ADVICE : CREDIT CARDS
Yes Bank all set to enter retail segment
By Ankit Sharma
May 3, 2010
Print    Email    RSS   

Yes Bank has geared up to enter into the retail business ans has started its first promotional campaign targeting the retail set of audience. Till now the bank had concentrated itself to corporate banking.

The bank is emphasizing on its name (YES) which also happens to be the symbol for assertiveness. YES BANK Managing Director & CEO Rana Kapoor says: "Yes is perhaps the most spoken word in any diction. It is about appreciation, affirmation, which is what our customer experience proposition is."

The bank has set a budget of Rs. 10 crore for the campaign.

The entry into retail bank would allow the bank to gain access to low cost savings account deposits. Currently it has over 1,000 small and medium enterprises and 200,000 individual amongst its customers. The bank has plans to bring out credit cards by the end of this fiscal.

The bank has a branch network of 150 across 123 cities of the country and also has over 200 ATMs pan India. Kapoor says, "We are at an inflexion point in the bank's life-cycle. It is a critical size that we have reached and we would like to gravitate towards a more balanced business now which includes more retail consumers."

The bank has set target customers as those individuals who have an income of more than Rs. 5 lakh per annum in metros and Rs 3 lakh per annum in smaller cities.

The youngest bank of the country has posted a net profit growth of 75% in last fiscal.

 


(Comments Posted : 0) Post Your Comments
Show All Comments
COMPARE QUICKLY
 Select a product:
 

CALCULATE QUICKLY
 Select a product:
 

EDITORS' PICKS
Rupeetimes guide to different types of...
Handle your credit card with care
An analysis of prepaid travel cards
The right way to compare credit cards
Credit card finance charges in India: A...


i have not recieved e statement and also message on...
Kala Jadoo Specialist in Saudi+91- 9982822666
inter cast love marriage specialist in Saudi+91-...
6070930045365665 ATM pin
ChAnDiGaℛh escorts services O9855660911~ CaℒL...
Amritsar Escorts Services 09872495586 , Escort...

NEWS THIS WEEK
New Credit Card for Football lovers by IndusInd bank Jan 30, 2015
A Regional Rural Bank Rolled out Junior Rupay Debit ATM cards for students Jan 29, 2015
Banks opened 58.37Lacs account successfully under PMJDY in Bengaluru Jan 28, 2015
SBI with Ezetap launched Chota ATMs in Kerala Jan 27, 2015
SBI bank to pay a compensation of Rs 3lacs to a senior citizen Jan 23, 2015
News Archive