Yes Bank introduces ‘Incredible India’ travel card
By Ankit Sharma
Mar 8, 2013
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Private sector lender, YES Bank has introduced an ‘Incredible India Travel Card' in association with the Tourism Ministry. This pre-paid card travel card was unveiled by Mr. K. Chiranjeevi, Minister of State for Tourism, at the ITB Fair in Berlin, Germany.

Mr. Rana Kapoor, Founder, Managing Director & CEO of YES Bank, said that this co-branded card would make travelling within India a cashless and hassle-free experience.

"The ‘Incredible India' campaign has a huge global recall, and we believe that the private sector too must supplement the Ministry's marketing efforts with robust product offerings to deliver a smooth and flawless tourist experience", Mr. Kapoor said.

YES Bank till date is the only bank to tie up with the Tourism Ministry to help promote the ‘Incredible India' initiative.,/p>

The card is expected to be especially useful for visitors to India, will be distributed through YES Bank's exclusive branch network, full-fledged money changers and Government-recognized third party vendors, such as travel agents, hotels, and airport kiosks. The card can be pre-loaded with Indian rupees at any point of time, subjected to ‘KYC' norms.

The travel card can also be used at any point of sale terminals and to withdraw cash from ATMs across the country.


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