Leading public sector lender, IDBI bank has launched a new product for the customers' which is first of its kind in the country. The product has been christened as IDBI Samriddhi G-Sec Portal.

Through this portal, the customers can invest in both State and Central Government Securities.

The Executive director of IDBI Bank, Mr. Melwyn Rego said, "Retail investors having access to the Internet and a Demat account can freely buy and sell government bonds at the click of a button through IDBI Bank's Web site."

The facility is available at customers' disposal from 17th of January.