The banks are using various methods to attract people. Social Networking sites have proved to be of extensive use to the banks for the purpose. Majority of the young population in the country is on these sites and it provides an opportunity to the banks to attract their attention.

Through the channel, banks share information about the products and facilities that they offer. However, the reputation of the bank is on stake as well because any negative comment from the customer can tarnish it.

The banks have given their customers a platform to communicate with them. It also helps the customers to stay updated about the newly launched products. Opinion polls and surveys are conducted which are of immense value for the banks.

In a way it has proved to be a means where both the banks' and the customers' can share their view.