New generation private sector, YES Bank has launched ‘Bank Branch of the Future' at its branch located in South Extension, New Delhi.

The Bank Branch of the Future is introduced to convert the retail branches from simple transaction channels to ‘Service Oriented Advisory Centers'. The bank aims to shift its focus from merely providing transactions to high-end value added services via the use of modern technology and innovative branch design.

Also the bank has launched a Radio Frequency Identification Device (RFID) that will enable the personal identification of customers at the branch. This will possible by inserting a RFID microchip into the debit cards of the customers that will transmit the information of relevant customers to relationship managers at the time of customer's entry to the branch.

The RFID facility has been introduced in the bank by Skandsoft Technologies that are Customer Relation Management (CRM) solutions to the bank's customers. YES Bank's GEVP and Country Head of direct banking & cash management, Ravi Shankar said, "We believe branch banking of the future will increasingly focus on delivering meaningful advisory services to manage and grow individual savings and wealth rather than providing only transaction facilities."

Amongst the other high-end technology that are available at the ‘Branch of the Future' include an Automated Teller Cash Dispenser Machine, Touch-screen Internet Kiosk, speech-enabled voice recognition phone banking, Wi-fi connectivity and a Knowledge Café.

Currently YES Bank has 117 branches across 92 locations in the country. The bank is soon going to approach the Reserve Bank of India for opening 60 more branches across the country.