Private sector lender, Yes Bank is gearing up to enter into the lending segment of the Indian banking industry. The bank is thus partnering with non banking companies in this regard. It is in final stage of partnership with housing finance major, HDFC for distibution of home loans. "We are in the process of signing up with HDFC Ltd for distributing housing loans...its a broad distribution alliance and is in the final stages," the bank's Founder, Managing Director and Chief Executive, Rana Kapoor said. Yes Bank is a direct competitor of HDFC's banking arm, HDFC Bank. Yes Bank has also tied a deal of similar nature with Dewan Housing Finance. "We have signed an alliance with Dewan Housing for certain housing loans of a certain denomination," Kapoor said.
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