In a customer-oriented move, auto player, Bajaj Auto Limited has entered into an understanding with Bank of Rajasthan Ltd to offer its customers affordable vehicle loans.

The tie up will enable the customers to avail two vehicle financing facility at attractive rate of interest across various branches of the bank across the country.

In a statement, the vehicle maker said, "The two giants have tied up to make two-wheeler buying, much easier for both the urban as well as the rural customer. Bajaj Auto has embarked on a major retail thrust to offer easy and attractive consumer finance schemes to the consumers walking into the authorized dealerships and outlets across the country."

The auto-player expects that the move encourage sales with affordable rate of interests for the prospective buyers.

One of the largest private sector banks in India, Bank of Rajasthan was established in 1943. The bank has a network of 463 branches, spread over 286 cities across India and a base of 2 million customers.

The bank offers ATM facilities in alliance with other banks at over 15,000 ATM set-ups.

The net profit of the bank during the financial year 2008-09 was Rs. 118 crore.