Corporation bank’s turn to go for re-branding
By Vaibhav Aggarwal
Nov 11, 2009
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Following a slew of public sector banks like bank of baroda, Canara Bank, Union Bank and Jammu & Kashmir Bank, corporation bank has also decided to go for re-branding. It plans to start the process by introducing a new logo.

JM Garg, chairman and managing director of the bank, has said that the bank has appointed consultants redesign its 38-year old logo in order to enhance its visibility. He added "We got an approval to alter the font size as well as the colour shades of our existing logo in the recent board meeting of the bank."

The redesigning is expected to enhance the brand image of the bank. Garg, however, declined to reveal the amount of expenses the bank would incur in it.

The bank's current logo was introduced in 1972 when the bank changed its name from Canara Banking Corporation (Udipi) Ltd to Corporation Bank Ltd.

Corporation bank has also launched the loan Syndication Business (nov 9) and is planning to foray into non-life insurance in the coming six months.


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