Karur Vysya Bank joins with Religare, an integrated financial services provider, to offer Religare's equity trading services to its customers. The new alliance comes aligned with increasing the reach and penetration of Religare's strategy across the country. This tie-up will also reinforce the "Bancinvest" channel created by Religare, which already includes tie-ups with IndusInd Bank, Tamilnad Mercantile Bank, Corporation Bank, Bank of Rajasthan etc. The partnership would help in the process of creation of new business opportunities along with raising customer base by reflecting the capability of both organizations. At the time of BSE filing the company said that both parties will work closely and leverage each other's strengths to eventually ensure "customer delight". Religare Enterprises' CEO and Managing Director, Sunil Godhwani, said, "This alliance with Karur Vysya Bank will allow bank customers to seamlessly execute their equity transactions effectively to best suit their needs and demands." Karur Vysya Bank's Managing Director and CEO, P T Kuppuswamy, said: "The arrangement with Religare will provide the three in one facility of demat account, bank account and trading account to our customers." Equity trading will be a part of value-added offering for the bank's savings account holders. Religare will extend this service by its own branch network as well the banks' branches. Pre-trading account opening activity will be done at bank branch and post-trading account opening will be handled Religare branches. The Bank has recently inked a MoU with SME Rating Agency of India (Smera) to provide credit to the SME sector. |