Private sector lender HDFC Bank has recently organized a mega loan mahotsava at Patas near Pune, Maharashtra.

The major focus in the loan mahotsava was towards loans for construction, earth-moving equipment and agriculture. For this, the bank had also tied up with blue chip equiment manufacturers like JCB, L&T Komatsu, Terex, Telcon, Hyundai Construction, Schwing Stetter, Dowin, Fine Breakers, Volvo, ACE, Doosan, Action Construction Equipment, Wirtgen, Escorts, Case, Sany, Mahindra & Mahindra and Trimurti Breaking Solutions.

Customers were given out keys to equipments by Mr. Anil Bhavnani, Head, Infrastructure Finance Group from HDFC Bank. Also attending the function were Mr. Prashant Shitole, Member, Pune District Jila Parishad & Head, Daund Taluka, Mrs. Asha Pansare, Sarpanch, Daund Taluka, Mr. Yogendra Shitole, (ex-Sarpanch of Patas) and Mr. Appa Sahib Pawar, ex-Sabhapati, Daund Dist.

Mr. Anil Bhavnani said, "Rural India has changed tremendously. By conducting these loan melas, we are reaching out to our rural customers and making a difference in their lives."

Mr. Nirav Shah, Country Head, Emerging Corporates Group & Infrastructure Finance Group, HDFC Bank from Mumbai said, "These Loan Mahotsavas have enabled us to directly reach out to farmers to offer them banking solutions as per their needs. Our efforts over the years have seen tremendous success and has also helped break traditional demographic and financial barriers in towns and villages."