Public sector lender Punjab National Bank has set up a special 'Gen Next' branch in Lucknow which focuses specially on the youth customer segment.

The new branch was opened on Saturday, 03rd December'2011.

"In the youth bulge economy, attracting young customer is the need of the hour and in order to do so, the Gen Next Branch will provide Gen Next banking facilities," said CMD of the bank, Mr K R Kamath.

The youth segment being tech savvy, the branch has also been designed in such a way as to facilitate them with services like WIFI premises, book corner, cafeteria etc.

Five more such branches would be set up by the bank in the country, said Mr Kamath.