The financial crisis seems to have brought tough time for retail banks. These banks seem to have been facing the heat of the crisis even after it is over. A report has revealed that retail banks are making less profit from customers post crisis as customers have become more price sensitive and demanding.

The consultancy Accenture conducted a study and found that half of the global retail banks have seen a dip in their average profit in the range of 5 to 15%.

46 executives had been interviewed for the study of which it was said by more than half of them that there has been a decline in customer loyalty.

"Consumers (are) more sceptical of their bank brands, more price conscious, and more willing to move away from institutions that provide poor service," said co-author Noel Gordon, global managing director of Accenture's banking industry practice.

"For the banks, traditional profit-recovery strategies -- rate and fee increases, conventional cross-selling and organic growth -- will not readily fix the problem," he said.